Ingredients are everything when it comes to good products.

Insoo is my mother's name, my mother is known to have beautiful skin.

When my mother was admitted to a nursing home at age 83 years old, my sister went to see her for a first time at that facility and asked the staff where she can find mother, she mentioned her name, and stuff asked her "Is that a lady with beautiful skin?" wow.....

For my mom taking care of her face was more like therapy.

Every time she cooked an egg, she applied the left over egg white onto her face as a masque. She even make home made lotions. When she shared her lotion with my friends, they were so excited that they handled the bottle as if they had just received a precious ointment. My mom often applied commercial facial masques which made her look more like something out of "Friday the 13th." My sister and I actually fought over who would peel off her masque. She cared so much about her skin that every time my Mom went out, she carried a parasol to protect her from the sun. Another thing she did which she never failed to do was to cleanse her face before going to bed.

Because I grew up watching her taking care of her skin and sometimes mine, I was lead to this path. I began working as an esthetician for a well known Day Spa (Burke Williams in Los Angeles ) for over 16 years from the very beginning of my career.

After many years of working in a very busy spa, I started experiencing pain in my hands, and my dearest church friend whom I call "American mom" asked me what is my future vision was. She mentioned that in the Bible "People without a vision perish" so I thought about it and the answer came easily "I want to sell beauty products." Then shortly after my best friend introduced me to a new cleanser from Japan. I was so impressed with this cleanser that I immediately contacted the owner in Japan; he was equally excited to get an inquiry from America. That is how it all started with my company "Noriko." Now after 15 years, my products have gradually evolved and expanded and I'm finally ready for the next step; I'm ready for something unique, something very special.

I like to shop at Trader Joe's because I am health conscious especially with preservatives. I've taken notice that at super markets breads, and tortilla wraps never get mold. I find this to be scary. You see, healthy products should not last forever, only unhealthy products filled with preservatives last forever. The same logic applies to skin care products.

Insoo products use only food grade preservatives or 100% natural preservatives.

Ingredients are everything when it comes to good products. Having being an esthetician for a long time I have tried so many products, and have heard the feed back from users. There is the real stuff and fake then there are the fads. Most of the products have a long list of cosmetic ingredients with many unfamiliar chemicals that the average person has no clue what is inside. With my business to ensure authentic ingredients, stay with the original company who invented the ingredients.* For natural ingredients I was fortunate to found the grower for meadowfoam seed oil and they gave me a supplier's information, I contacted them and they sent me sample of oils, one chemically expressed, one cold pressed. I have found out that the so called meadowfoam seed oil cold pressed on the internet, most of the time they are not really cold pressed.

*Recently generic version of Latisse became available on a internet, I tried 2 bottles of generic version for my eye lashes after 5 months nothing happened, my friend's daughter, my hair stylist they both tried and told me nothing happened either, yet you tube everybody raving about it, to me it's a mystery.

I believe if we care for what to put inside, we need to beware of the labels outside.

INSOO products = Natural and Pure.

Beautiful skin begins with good habits and good products are a must.