INSOO


If you care about what you put into your body --- naturally you care about what you put on your skin --- and your skin will thank you for it!


Beauty Secrets / Waterless Cleanser ?!

Beauty Secrets / Waterless Cleanser ?!

This month I want to talk about a Waterless cleanser.

Some of these products are called Micellar Cleansing Water, Micellar Lotion, Dual Fusion Water, etc.  Recently, I've seen a lot of advertisements for these types of cleansers.  Their catch phrase is

"Removes waterproof makeup without rubbing and no rinsing," it seems very popular.

Does this sound good to you?

To me, it doesn't sound right.  


Why?

To just apply a product then wipe off with a cotton ball and the cleansing is done? No matter how many times you change the cotton, it is impossible to remove the makeup residue which sits on your pores.  I really don't think it is that easy.

Where and why was this type of cleanser born?

It was born in France. 

Why?

Because the quality of water there is very hard, and it's difficult to create lather with the soap.  That's why in France they don't drink tap water, but drink bottled water, and a lot of wine is consumed. Unless one lives in an area with hard water, you do not need this type of cleanser. 


Cleansing is the first basic step for healthy skin. When I worked at the Day Spa, Burke William on Wilshire boulevard in Los Angles as an esthetician, the first thing I told my client was "Let's me start with cleanse your face," and my client would say "I already washed my face and took a shower," but under the magnifying glass, I still could see the makeup residue on their face.  It was at that point that I started to look for a perfect cleanser.  Soon I was introduced to this amazing cleanser made from volcanic ash in Japan.  I decided to import it and call it "Ionic Cleanser" which in my opinion is the best cleanser I’ve come across.  After I started my company and went to the stores to promote it, I asked the sales people to bring me a couple of their most popular cleansers from that store.  I then would compare my cleanser with theirs by applying a line of lipstick and concealer to see which cleanser would best remove the lipstick and concealer.  

After they used their finger to rub off the make-up, inevitably, my Ionic Cleanser always removed the make-up.  They were amazed to find that their cleansers did not remove or dissolve the makeup at all.  Another thing I noticed on my client’s face is that it contained blackheads right by the front of their ears, and this really puzzled me because that area is not an especially oily area.  Eventually, I realized that the way we rinse our face is that we cup our hands with water and splash that water to remove soap, from the center area to the outside area.  But soap has residue and if left on your face, it starts to accumulate and forms blackheads.  With Ionic Cleanser because it is made from volcanic ash, the residue is immediately dispersed with water, and it cleans pores -- 100% guaranteed. 

I can't overemphasize the importance of having a clean face, and water is an essential part in completing the process.  If you happen to live in an area with hard water, you can rinse with water and then use a toner, or spray distilled water on your face to balance the PH on your skin. 

If you wear makeup, then you need double cleansing.  Cleansing = cleansing oil and soap. Cleansing Oil and Makeup Remover is one of my best selling products, last year I was fortunate enough to have my products mentioned by Emmy award makeup artist, Thomas Surprenant on Makeup Magazine.  The base of my oil cleanser is Rice bran oil (which is rich with most effective Vitamin E, tocotorienol and also furic acid).  You can rinse it off with water and it is for all types of skin; I recommend to follow up with Ionic Cleanser.  For dry, sensitive skin, use Gentle Foam Wash.  In the morning, just rinse with water unless you have oily skin.

Healthy, Beautiful skin begins with good habits and good products are a must!

Beauty Secrets: K-Beauty

Beauty Secrets: K-Beauty

Beauty Secret / Wrinkles

Beauty Secret / Wrinkles

0